Perry Allison, VP EONS, was pro-50+ two weeks ago
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About two weeks ago Eons' Vice President Perry Allison was touting that having a 50+ site worked ... what changed in just 2 1/2 weeks???
SOURCE: view link
(QUOTE)
Most notable is Eons, a social network that carries the tagline "Lovin' life on the flip side of 50."
Clearly, Eons' advertisers are aiming for a distinct sector. "Wireless, but easy. Easy to use menu with large type," reads a Verizon Wireless ad. From Kraft Foods' South Beach Living brand comes the ad: "You've tried dieting. And it's tried you. Now try living."
But Eons may be trying to reach an audience that's too broad.
"Jeff Taylor [Eons CEO] has done a lot of great things. I don't think he was dot-com foolish about this site. But the model is showing everyone that people don't want to be herded up in a room to talk about anything because they're of a certain age or age range," Weigelt , says, acknowledging that some topics, such as the one for singles, appear to do better than others.
Perry Allison, sales VP at Eons, insists the company's formula works. "Our brand is really about people. While it's a fairly broad swath, within our communities people are connecting around their passions," the 54-year-old says, explaining that music, books, antique cars, singles, and health and wellness are among the site's more popular topics.
(END QUOTE)
About two weeks ago Eons' Vice President Perry Allison was touting that having a 50+ site worked ... what changed in just 2 1/2 weeks???
SOURCE: view link
(QUOTE)
Most notable is Eons, a social network that carries the tagline "Lovin' life on the flip side of 50."
Clearly, Eons' advertisers are aiming for a distinct sector. "Wireless, but easy. Easy to use menu with large type," reads a Verizon Wireless ad. From Kraft Foods' South Beach Living brand comes the ad: "You've tried dieting. And it's tried you. Now try living."
But Eons may be trying to reach an audience that's too broad.
"Jeff Taylor [Eons CEO] has done a lot of great things. I don't think he was dot-com foolish about this site. But the model is showing everyone that people don't want to be herded up in a room to talk about anything because they're of a certain age or age range," Weigelt , says, acknowledging that some topics, such as the one for singles, appear to do better than others.
Perry Allison, sales VP at Eons, insists the company's formula works. "Our brand is really about people. While it's a fairly broad swath, within our communities people are connecting around their passions," the 54-year-old says, explaining that music, books, antique cars, singles, and health and wellness are among the site's more popular topics.
(END QUOTE)
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