Luxury Travel 360 has published a terrific article about the soaring use of social networks by affluent Americans. Here are some key trends coming from the latest Wealth Survey of the Luxury Institute:
* "Participation in social networks grew from 27% in January, 2007 to 60% a year later."
* "The average affluent US internet user is a member of 3 social networks."
* "These online communities are expected to fragment into segmented, target markets."
* "Affluent Americans (100,000 HHI) represent 25% of US internet users, up from 16% in 2001, 30% of Facebook users and 22% of MySpace users."
Key Takeaways: Online social networks are not just for younger age groups. These trends are certainly exciting for us all at The Society. With luxury travel booming as well as these social networks, we encourage affluent travelers, property managers, realtors and homeowners alike to create profiles and become part of our community for luxury travel.
