Have you ever been the recipient of poor products or service quality?Did you sound the alarm to alert others, probably not because the most conventional prevailing thought is why bother? Stop and think for a moment why do you suppose businesses of all sizes and types continue to profit in the short and long term even though their service and product quality indicates quiet the contrary? Is it a lack of available choices for consumers, possibly but this is most unlikely depending on any given demographic. You would think competition would drive the bad to the brink of shape up or shut down.
The answer is we as consumers are guilty of allowing the offenders to operate under a cloak of secrecy.
An astute business understands that a business is built on satisfied loyal customers, referrals and repeat business. Could it be that businesses with awful products or service quality are surviving on first time customers who have no awareness of the extent of the negative experience they will encounter until they are overcome with horrific product and service quality after a purchase.
The question now is who has the most power in a transaction, is it the seller or buyer and in some cases a provider or user of a given service? My vote is for the buyer of products and services, however that hardly mirrors reality in the market place. Allow me to explain. Advertising and marketing brings in the customer, the seller is ready to pounce on any unsuspecting buyer who moves into the market place arena.
Here the battle begins for your hard earned dollars. Dollars that should have afforded you with absolute power without equal in the market place. However the buyer enters the market place unprepared and often uninformed with all defenses down and becomes easy prey for the seller. What is it that empowers the seller or business is it their cunning relentless attack? Sellers realize to remain profitable regardless of product and service quality they must capture buyers at every opportunity and the battle cry is “none shall not buy”. Due to the very subdued nature of the buyers they are often no match for the sellers.
Now is the time to fight back and use the most coveted prize in your camp” cash, check or charge”. The ball is in your court and it will not be relinquished until the field is leveled and a fair equitable exchange is made for your prized(hard earned cash). Buyers beware a good offense starts with a good defense. The first element of a buyers defense should be a buyers “Round Table” where buyers can come together online here at kutro.com to discuss as well as seek wise counsel, rate, share, compare and communicate consumer product and service,loan cost and quality issues. Where ever there are numbers you will find strength also. Kutro's mission is to provide a platform for consumers and until now this type of platform did not exist which enables consumers to come together online to interact, rate, compare, share , communicate and draw upon the vast experiences of other consumers, borrowers and users of services. It will prove very wise to question as well as share ideas and concerns with the Kutro community before you take the leap into the market place. This could prove to be invaluable in preventing costly mistakes. There is great insight to gain from the experiences of others.
Consumers you have the power to cause a paradigm shift in any transaction. Do not give up your power until you get a just reward, one that you and only you the customer feels totally satisfied with. Consumers you are powerful and unbeatable when you band together, work together and empower each other with knowledge of the market place. Stop and think how is it that the customer who has absolute power (cash,check or charge) consistently comes up short in the market place when purchasing products and services. Here lies the answer individual consumers are no match for the army of businesses and service providers who mandate an oneness of purpose, get their cash at any cost.
Consumers and Customers unite with an equal oneness of purpose to launch your offense: rate, compare, share and communicate your experiences regarding your purchase of products and services. Here is a clear example of consumer power affecting the world of television and their advertisers. When consumers in mass voice their displeasure as well as indicate a T.V. Program is in some way offensive the advertisers are their first point of attack. Very quickly advertisers get message that a big problem is brewing and the problem must be corrected to the satisfaction of the consumers because, advertisers know the absolute power is in the hands of the masses (consumers) where cash is king and power. The advertisers notify the T.V. Network that they can no longer support their program with their advertising dollars, due to the outraged united voices of the consumers. Conclusion: the offensive T.V. Show is pulled from programming. view link
