Eons Partners with Liberty Mutual to Fulfill Boomers’ Golf Dreams
Winner Can Choose to Play in Liberty Mutual Legends of Golf Pro-Am or Private Lesson from a Golfing Great
Charlestown Navy Yard, Boston – March 7, 2007 — Eons™, the 50-plus media company for loving life on the flipside of 50™, today announced that it has partnered with Liberty Mutual to help one lucky person live out a LifeDreams™ goal by experiencing the Liberty Mutual Legends of Golf in a way that precious few ever see it — up close and personal.
“The baby boom generation grew up watching Arnold Palmer, Lee Trevino, Jack Nicklaus and the other greats. Boomers made golf one of the most popular sports in America,” said Jeff Taylor, Eons founder and CEO. “Our members continuously share their LifeDreams with us on eons.com, and their passion for the game is clear. Some of the most popular life goals for 50-plus people are ‘learn to play golf,’ ‘improve my golf game’ and ‘play with a pro golfer.’ Liberty Mutual’s Live the Legends promotion will give someone the chance of a lifetime as they get an exciting, behind-the-scenes look at pro golf.”
Players in the 2007 Liberty Mutual Golf Tournament include Tom Watson, Jay Haas, Hale Irwin, Tom Kite, Raymond Floyd and Craig Stadler. The Grand Prize, valued at $10,000, features:
- One playing spot and one guest viewing spot for the Pro-Am Tournament on April 18-19 or a 30 minute lesson with a Pro golfer
- Admission for two to the Liberty Mutual Legends of Golf Tournament April 20-22
- Round trip air and guest accommodations for two for five nights at the Westin Savannah Harbor Resort & Spa in Savannah, Georgia
- Customized tour of Savannah and dinner for two
- Walk alongside a pro golfer on April 21
People can visit www.eons.com to enter the Live the Legends Sweepstakes.
“How many people have dreamed of being a pro golfer? Liberty Mutual may help one lucky Eons member get closer to accomplishing that dream,” said Ed Notarpole, Liberty Mutual Vice President and Manager of Partnership Marketing. “Liberty Mutual is proud to be partnering with Eons to fulfill LifeDreams, and also to help boomers attend to their auto, home and life insurance needs so they spend more time living out all their dreams.”
About Liberty Mutual Group
Boston-based Liberty Mutual Group is a diversified global insurer and sixth-largest property and casualty insurer in the U.S. based on 2005 direct written premium. Liberty Mutual provides full lines of coverage for private passenger automobile, homeowners, valuable possessions and personal liability, and a wide range of traditional and variable life insurance and annuity products. For a full description of Liberty Mutual’s personal and commercial insurance products and services visit www.libertymutual.com.
About Eons™
Eons is a 50-plus media company inspiring a generation of boomers to live the biggest life possible. Founded by Jeff Taylor, creator of Monster.com, Eons has attracted a team of renowned advisors and industry-leading partners and is backed by venture capital financing from General Catalyst Partners, Sequoia Capital, Charles River Ventures and Intel Capital, as well as Humana, Inc. It is supported by corporate founding partners Harrah’s Entertainment, Hyatt Corp., Humana, Inc., Liberty Mutual Group, Fidelity and Verizon Wireless. The company is headquartered in Charlestown Navy Yard, Boston. For more information about Eons media, visit www.eons.com and www.cranky.com.
