For more information about Eons advertising opportunities or to place an order please e-mail: salesinfo@eons.com

Connect with Boomers Where They Engage Online

Eons is the premier online community for spirited BOOMers who want to explore their passions, keep in touch with friends, connect with interesting people to share life experiences, and most of all have fun.

Confident and curious, baby boomers look to Eons for opportunities to network with a robust community of like-minded people. And Eons is engaging this vibrant group with its active, optimistic message. You’ll find members tapping Eons for information and inspiration 24/7. They’re exploring interactive content in targeted interest areas and using tools to enrich their lives with rewarding activities — like creating LifePaths™ that chronicle their milestones and accomplishments and list their goals and dreams, or taking our Longevity Calculator for valuable health information.

At Eons, advertisers can tap into the highly influential and engaged boomer demographic. You’ll also find that Eons is an exciting place for your brand to interact with adults in their 40s, 50s and beyond. Eons is also the cornerstone of the Eons Boom Media ad network, a unique vertical network of trusted publishers who capture Boomer’s attention each day as they fulfill their wants, needs and aspirations.

Advertising Options for Eons

Eons offers several ways for brands to intersect and engage with boomers. We can customize targeted CPM media buys consisting of onsite banner placements and email newsletter sponsorships; or tailor a social media solution for your brand through our Corporate Head Quarters (HQs) where brands are intersecting and engaging with Eons Members.

Onsite Banner Placements

  • 300 x 250 medium rectangle
  • 728 x 90 leaderboard

Targeting Opportunities

  • Conversational topic (health, travel, finance, and more)
  • Page (Homepage, Group)
  • Geographic (state, ZIP code, city, DMA)
  • Gender
  • Age
  • Relationship status
  • Health Profile (diabetes, ED, high cholesterol, high blood pressure and more)

Newsletters

Eons Insider

The Eons Insider newsletter is sent out weekly and covers a broad range of topics. Members use the Insider as their weekly digest for what is new on Eons.

Sponsorship of the Eons Insider consists of a 300x250 medium rectangle unit within the newsletter.

Eons Picks

Once a month Eons sends out a dedicated email containing special offers to our members who have opted to receive 3rd party communications. Check with your Eons sales executive to see if your product/service is a good fit for an Eons Picks communication.

Social Media Platforms

  • Corporate HQs
  • Sponsored Groups
  • Branded Games

Corporate HQs

Eons HQs use all of the same tools and applications that are available to members — blogs, LifePath, Games, etc. This allows brands to intersect with the community in the most meaningful ways possible.

All components of the HQ are indexed and searchable within Eons site search. HQs are promoted through Eons Picks — an internal promotional unit driving users to HQs. The HQ Platform is both customizable and flexible to fit with your brand.

Features include, but are not limited to:

  • Personalized Group
  • Photos
  • Videos
  • LifePath™
  • Blog
  • Comments
  • Personalized ‘Eons Gifts’
  • Content
  • Widgets
  • About section
  • Branded Games
  • Polling

Sponsored Groups

Advertisers can create and sponsor Groups relevant to their brand, allowing members to interact by asking questions, providing experts or sparking topic interests in the community.

Branded Games

The two most popular games at Eons are MatchUp and Trivia. We can create branded games that showcase your products through trivia and/or photo memory challenges.

Ad Specifications

Creative Specifications

Ad SizeMax SizeLooping LimitRich Media
300 x 250 Medium Rectangle20K/30K flash 3Yes
728 x 90 Leaderboard20K/30K flash3Yes

Media Types

TypeLead TimeComments
.jpg, .gif3 Days3 loop limit on animation.
3rd Party Tags3 DaysWe must have access to the 3rd party reporting if we cannot track campaign performance.
HTML 5 DaysCreatives can vary. HTML forms must use method=get; method=post not acceptable.
DHTML 5 DaysAs DHTML is not a fixed ad model, and it can be used to create absolutely anything, ads will be accepted on a case-by-case basis.
Flash5 DaysMust follow Macromedia’s tracking kit.
Large Polite Units 5 DaysSize may vary, depending on type.
Interactive Banners5 DaysInteractive Banners are not fixed ad models. Ads will be accepted on a case-by-case basis.

Eons Does Not Accept the Following

On-Rollover or pre-expanded Expandable UnitsWe accept on-click expandable ads.
FUIsNo fake user interfaces or ads that mimic content will be accepted.
Flashing Ads can animate, but they cannot flash repeatedly.
Non-user-initiated Sound Sound has to be user initiated.

Rich Media

We accept various rich media vendor products including, Eyeblaster, Unicast, Pointroll, Klipmart, Eyewonder and Motif on a limited basis. Please discuss options with your Sales Executive.