For more information about Eons advertising opportunities or to place an order please e-mail: salesinfo@eons.com
BOOM. BOOM. BOOM. A Booming Market
Eons is the online community for spirited BOOMers who want to explore their passions, keep in touch with friends, connect with interesting people to share life experiences, and most of all have fun.
Confident and curious, baby boomers look to Eons for opportunities to network with a robust community of like-minded people. And Eons is engaging this vibrant group with its active, optimistic message. You’ll find members tapping Eons for information and inspiration 24/7. They’re exploring interactive content in targeted interest areas and using tools to enrich their lives with rewarding activities — like creating LifePaths™ that chronicle their milestones and accomplishments and list their goals and dreams, or taking our Longevity Calculator for valuable health information.
At Eons, advertisers can tap into the highly influential and engaged boomer demographic. You’ll also find that Eons is an exciting place for your brand to interact with adults in their 40s, 50s and beyond. They connect with each other each day, lovin’ life on the flip side.
For a quick glimpse at the Eons audience, check out the Power of the Eons Demographic.
Please be sure to adhere to the Eons advertising specs.
For more information about Eons advertising opportunities or to place an order please e-mail: salesinfo@eons.com
Advertising Options for Eons
Eons offers several ways for brands to intersect and engage with boomers. We can customize targeted CPM media buys consisting of on-site banners and Newsletter placements; or tailor a social media solution for your brand through our Corporate Head Quarters (HQs) where brands are intersecting with the Eons community.
CPM Banner Advertising
- 300 x 250 messaging unit
- 728 x 90 leaderboard
- 220 x 125 sponsor button
- Textlinks
Targeting Opportunities
- Conversational topic (health, travel, finance, and more)
- Page (Homepage, Group, blog topic)
- Geographic (state, ZIP code, city, DMA)
- Gender
- Age
- Relationship status
- Health Profile (diabetes, ED, high cholesterol, high blood pressure and more)
- Corporate HQs
- Sponsored Groups
- Branded Games
Corporate HQsEons HQs use all of the same tools and applications that are available to members — blogs, LifePath, Games, etc. This allows brands to intersect with the community in the most meaningful ways possible. All components of the HQ are indexed and searchable within Eons site search. HQs are promoted through Eons Picks — an internal promotional unit driving users to HQs. The HQ Platform is both customizable and flexible to fit with your brand. Features include, but are not limited to:
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Sponsored GroupsAdvertisers can create and sponsor Groups relevant to their brand, allowing members to interact by asking questions, providing experts or sparking topic interests in the community. Branded GamesThe two most popular games at Eons are MatchUp and Trivia. We can create branded games that showcase your products through trivia and/or photo memory challenges. |
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Ad Specifications
Creative Specifications
| Ad Size | Max Size | Looping Limit | Rich Media |
| Leaderboard 728 x 90 | 20K/30K flash | 3 | Yes |
| Sponsor Button 220 x 125 | 15K | No animation | No |
| Messaging Unit 300 x 250 | 20K/30K flash | 3 | Yes |
Media Types
| Type | Lead Time | Comments |
| .jpg, .gif | 3 Days | 3 loop limit on animation. |
| 3rd Party Tags | 3 Days | We must have access to the 3rd party reporting if we cannot track campaign performance. |
| HTML | 5 Days | Creatives can vary. HTML forms must use method=get; method=post not acceptable. |
| DHTML | 5 Days | As DHTML is not a fixed ad model, and it can be used to create absolutely anything, ads will be accepted on a case-by-case basis. |
| Flash | 5 Days | Must follow Macromedia’s tracking kit. |
| Large Polite Units | 5 Days | Size may vary, depending on type. |
| Interactive Banners | 5 Days | Interactive Banners are not fixed ad models. Ads will be accepted on a case-by-case basis. |
Eons Does Not Accept the Following
| On-Rollover or pre-expanded Expandable Units | We accept on-click expandable ads. |
| FUIs | No fake user interfaces or ads that mimic content will be accepted. |
| Flashing | Ads can animate, but they cannot flash repeatedly. |
| Non-user-initiated Sound | Sound has to be user initiated. |
Rich Media
| We accept various rich media vendor products including, Eyeblaster, Unicast, Pointroll, Klipmart, Eyewonder and Motif on a limited basis. Please discuss options with your Account Executive. |
Power of Eons Demographic
After an important first year of learning, Eons is launching a new site design along with enhancements that reflect what we have now become: The online community for BOOMers. (A BOOMer is a spirited adult born from 1946 to 1964, and beyond, who wants more out of life.)
The Booming Generation
- The 77 million baby boomers represent 26 percent of the population (U.S. Census, 2000, 2005 projection), accounting for approximately 48 percent of U.S. families. (U.S. Census, 2000)
- Baby boomers are enjoying a longer life expectancy. Boomer men who live to age 65 can expect to live almost another 17 years, women another 20. (National Center for Health Statistics)
Boomers’ Active Lives
- Baby boomers are active online. And compared with all other demographics, including male boomers, women age 35–54 constituted the highest proportion of Web surfers in 2004. (Ken Burke, Media Live, 2004)
- Baby boomers make up 65 percent of the National Association of Women Business owners, and 86 percent of female entrepreneurs say they use the same products and services at home as they do at work. (Center for Women’s Business Research)
Boomers’ Purchasing Habits
- The 50+ market is two to three times more likely to spend on fitness, health, and wellness products and services. (MRI) Baby boomers are adventurous. Nearly 68 percent of women over 35 say the older they get, the more they enjoy trying new things. (Center for Women’s Business Research)
- Boomers aren’t planning a passive retirement. Eighty-five percent look to retirement as a time for “learning and self-discovery,” 65 percent for “reinventing oneself,” 51 percent “for a new beginning,” and 88 percent as a new phase of personal growth. (American Express Financial Advisors)
Boomers’ Work and Money
- The 50+ market has $3 trillion in disposable income and controls 70 percent of the nation’s wealth. (Federal Reserve)
- Households headed by someone age 55–64 had a median net worth of $112,040 in 2000 — 15 times the $7,240 reported for the under-35 segment. (U.S. Census and Federal Reserve)
- Baby boomers enjoy an average annual household income of more than $56,000, with an average annual spending per household of more than $45,000. (Bureau of Labor Statistics, Consumer Expenditures, 2003)
- Total annual income for the 50+ demographic is $2.4 trillion, which accounts for 42 percent of all after-tax income. (U.S. Consumer Expenditure Survey)
- Baby boomers make more than their younger counterparts — and they intend to keep earning income. Eight out of 10 say they don’t plan to retire, with an estimated 52 percent increase in 50+ women in the work force by 2010. (Bureau of Labor Statistics)